South Texas Holiday Events Attract Thousands of Visitors to the Region!


Every holiday season, you can find families planning out their Thanksgiving and Christmas vacations by looking for events and festivities to attend. Growing immensely as a destination for shopping and events, the holiday season in the Rio Grande Valley brings a bigger amount of visitors each year due to the many festivities that can’t be found anywhere else.

South Texas is a destination that is great for businesses. Come be a part of the success with the City of Alamo!

McAllen Holiday Parade

One of the biggest events in South Texas and the largest illuminated holiday and helium balloon parade in Texas, the McAllen Holiday Parade has attracted over 250,000 residents and visitors from all over the nation. With over 50 vibrantly lighted floats, 36 enormous inflatable character balloons, a celebrity guest lineup and so many more surprises, the McAllen Holiday Parade brings everyone out to the Rio Grande Valley for the holidays!

This year’s McAllen Holiday Parade includes Dallas Cowboy team members Cole Beasley, Darius Jackson and Grand Marshal Ezekiel Elliott. But that’s not all; you can also expect appearances by entertainment TV host reporter Jessica Carrillo, Puerto Rican actor Carlos Ponce and so many more! And don’t forget the musical entertainment by Los Palominos! For more information on the McAllen Holiday Parade, visit the official website or Explore McAllen’s page about the event.

Hidalgo Festival of Lights

A longstanding tradition in South Texas is the Hidalgo Festival of Lights. Every December in Hidalgo, more than 3,000,000 bulbs light up in the largest, award-winning Christmas light display in South Texas. During the month, visitors can travel through numerous trails featuring festive displays starting at City Hall Plaza. With each year, the Hidalgo Festival of Lights has also combined a fun theme that intrigues visitors and residents alike. This year’s theme is Superheroes! From Batman to Wonder Woman and including real life heroes such as our firefighters, police officers and military, they’ll all be there!

This year’s Festival of Lights is sure to be fun for everyone with more events like snow days, ice-skating and the Christmas Posada. With trolley, train and horse drawn wagons and carriage rides, this holiday season will be one to remember! For more information on the Hidalgo Festival of Lights, click here.

Holiday Village at Dean Porter Park

Magically transport to the North Pole as you stroll through the Holiday Village in Brownsville. Founded in 2010, this magical display brings in thousands of visitors each holiday season. It showcases over 25 various cottages designed by local architects and constructed and decorated by individual sponsors and volunteers. On Saturday and Sunday, the village is immersed with musical entertainment by local choirs, bands, mariachis and dance groups. Plus, you can even have your picture taken with Santa!

This one-of-a-kind event will be open to the public between November 21st and January 1st. For more information, visit the event’s page online.

Live Events in McAllen

With the announcement of the new McAllen Performing Arts Center opening, McAllen is bringing Broadway plays, musicals and concerts to start off your holiday season right! Some of the exciting lineups include Annie, Elf: The Musical, Tony Bennett and so much more! Perfect to get you in the mood for the season, McAllen’s new Performing Arts Center has brought a new era in entertainment that has already attracted local and international visitors alike.

For more information about tickets or the Center itself, click here.

Success Throughout the Holidays

With so many more events like the Gingerbread Workshops at the International Museum of Art & Science (IMAS), Christmas at the Park at the McAllen Convention Center, Zoo Nights and Lights at the Gladys Porter Zoo and tons of local parades, festivities and events, it comes as no surprise that so many businesses find a big boost in success throughout the holiday season. Already named a shopping and dining mecca, South Texas is a prime location for success, both locally and internationally.

Locate in a Successful Area

For businesses looking for an area low in price, the City of Alamo not only has prime real estate perfect for you, but it’s all within minutes of all of the holiday fun! Alamo is a part of the fifth largest metropolitan statistical area in Texas, making it a vibrant city. With a 119,480 daily traffic count along two and a half miles of expressway in Alamo, businesses can greatly benefit from this activity. The retail demand in Alamo is expected to exceed $500 million, making these properties ready for any business or distribution center.

Through the Alamo Economic Development Corporation (EDC), your business can find assistance through available local incentives, business workshops and so much more. For more information, contact the Alamo EDC at 956.787.6622.


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